Gap Builds Pop-up Soundstage Homage to Viral Katseye 'Better in Denim' Ad

Gap builds pop-up soundstage homage to viral Katseye 'Better in Denim' ad

The hydraulically-enhanced immersive experience is on display for the next five weeks.

Gap CEO says its viral denim campaign stacked up 400 million views and is 'actually a cultural takeover'

KATSEYE's ad for Gap demin was a viral hit.GapGap's CEO touted the success of its "Better in Denim" ad campaign on an earnings call Thursday.He said the ad got more views in three days than the brand's four prior releases combined.Gap, American Eagle, and Lucky Brand have all released high-profile denim campaigns this summer.Gap sure sounds ready to declare victory in the denim ad wars.Richard Dickson, CEO of Gap Inc., touted the success of Gap'…

The director of Gap’s recent viral ad is Latina

Gap’s recent ad campaign for its denim collection features a video directed by Bethany Vargas.

Gap’s ‘Better in Denim’ Campaign Hits 400M Views, Boosts Sales and Stock

Gap Inc.’s latest marketing triumph has thrust the apparel giant back into the cultural spotlight, with its “Better in Denim” campaign amassing an astonishing 400 million views across social platforms. During the company’s recent earnings call, CEO Richard Dickson described the initiative not merely as a successful ad but as “actually a cultural takeover,” underscoring Gap’s resurgence as a “powerful pop culture brand.” This bold assertion comes…

Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula

It’s the infectious 2003 hit you can’t get out of your head and the dance you’ve seen all over your feed. Gap’s new “Better in Denim” campaign, featuring the multicultural girl group Katseye dancing to Kelis’s "Milkshake,” has become a sensation. It’s a deliberate and successful return to a classic formula for the brand: a brilliant song, infectious energy, and timeless blue jeans, a playbook they used in iconic adverts with everyone from Daft P…