US EditionPublished • loading... • Updated
UK gambling ads with Lewis Hamilton and Chelsea logo banned over influence on children
The UK Advertising Standards Authority banned two gambling ads for strong appeal to under-18s, citing Lewis Hamilton's 150,000 underage Instagram followers and Chelsea FC imagery.
- The ASA said on Wednesday it banned two adverts from Kwiff and Betway for being likely to strongly appeal to children.
- The ASA noted Hamilton's visibility to young audiences and cited his 150,000 UK under-18 social-media followers, plus his appearances in the F1 24 video game and on BBC CBeebies last year.
- Kwiff's X post in July promoted the British Grand Prix with Sir Lewis Hamilton's image and included an `18+` symbol and the BeGambleAware.org logo, linking to editorial content on Kwiff's company blog.
- The ASA told Betway to avoid content with strong under-18 appeal and said the ad must not appear again, while Betway said it had contractual rights to use Chelsea Football Club's logo and cooperated with the probe.
- The ASA said the Chelsea Football Club logo's stadium depiction went beyond permitted content and flagged YouTube as unsuitable since under-18 viewers could not be reliably excluded.
Insights by Ground AI
11 Articles
11 Articles
A gambling advert featuring Sir Lewis Hamilton has been banned over its potential appeal to children.
It’s one of two ads removed – the other featuring the Chelsea FC logo. The Advertising Standards Authority said the 150,000 followers of the racing driver who’re under the age of 18 may be influenced by the content.
Gambling firms on losing streak over ads that woo kids - DecisionMarketing
Gambling companies have once again been found wanting after two separate campaigns featuring F1 driver Lewis Hamilton and the Chelsea FC logo have been banned over claims they were likely to have strong appeal to children. First in the dock was Betway, which ran an ad on YouTube promoting a competition that featured football fans wearing clothing and scarves with the Chelsea FC logo. A single complainant challenged whether, by featuring such ima…
Coverage Details
Total News Sources11
Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
Factuality
To view factuality data please Upgrade to Premium
