Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Streamers’ upfront flex Streaming, YouTube gain more share of TV watch time CBS News chief exits, YouTube Shorts’ ad revenue milestone and more Streamers’ upfront flex Sports may be the main selling point in this year’s TV and streaming advertising upfront market, b…

An overview of major streamers' revenues, subscriber churn, cancellation rates, shares of US TV viewing time, and shares of US sports TV rights deals since 2023