FUNdraising Good Times: Keeping it Simple - Free Press of Jacksonville

FUNdraising Good Times: Keeping it Simple - Free Press of Jacksonville

In these times of whirlwind changes, we recommend an old school approach: keeping it simple. Be clear about what you are seeking to accomplish and why it is important. Make sure you have the capacity to do what you say you want to do, and make sure you can measure your work. Take a moment to look closely at your organization or institution and how you understand and communicate its work. There may be a difference between what you are doing and w…