Fujifilm's "Utsurundesu" Regains Popularity; New App Added to Counter Price Hikes

Fujifilm announced on the 28th that it will begin offering a smartphone app for its disposable camera "Utsurundesu." Users will be able to order photos to be developed at convenience stores via the app, and can also enjoy downloading the data onto their smartphones. The company aims to make the Utsurundesu camera, which has seen a resurgence in popularity among young people, more popular by adding the convenience of digital technology. It will b…