US EditionPublished • loading... • Updated
2026 Super Bowl Ads Have Started Airing. Here Are Few of Our Favorites
Super Bowl 60 ads set a new high with several spots selling for $10 million or more, reflecting growing competition for viewers despite rising costs.
- NBCUniversal's Mike Marshall reported all national ad inventory is sold out, with a 30-second spot costing about $8 million for Super Bowl 60.
- Rising demand and historical context show that a handful of Super Bowl spots sold for $10 million or more, with prices climbing steadily since the first Super Bowl ad in 1967, Mike Marshall said on Jan. 7.
- Peacock streaming service viewers may see different ads, Bloomberg reported, and about 10% of Super Bowl commercials went to local advertisers at a discount, while viewers can skip or pay to avoid ads.
- Technology, pharmaceutical and wellness advertisers dominated bookings this year, with health-related campaigns from Ro, healthcare company and Novartis, pharmaceutical company standing out.
- As the game approaches on February 8, 2026, brands ramp up ads ahead of Super Bowl LX when the New England Patriots face the Seattle Seahawks, despite the Winter Olympics starting Feb. 6.
Insights by Ground AI
14 Articles
14 Articles
Coverage Details
Total News Sources14
Leaning Left1Leaning Right2Center6Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
11%
C 67%
R 22%
Factuality
To view factuality data please Upgrade to Premium
