What's in a Name: Red Bull, Sting Makers Among Firms Noticed by FSSAI over ‘Energy Drink’ Branding
- The Food Safety and Standards Authority of India issued notices to six energy drink brands, including Red Bull and PepsiCo's Sting, for misbranding and misleading functional claims on their products.
- FSSAI stated that no specific standard for energy drinks has been notified and that labeling products as 'energy drinks' does not comply with current regulations.
- The regulator highlighted that claims such as 'vitalises body and mind' and 'boost energy levels' are not permitted under the Food Safety and Standards Act, 2006, and related rules.
- FSSAI has increased enforcement against misleading claims and labels in food products, prompted by consumer complaints and social media awareness efforts.
17 Articles
17 Articles
FSSAI Notices Energy Drinks: The country's Food Safety and Regulatory Authority (FSSAI) has issued notices to 6 big brands. Do you know what allegations the agency has made against these companies?
FSSAI issues notices to Red Bull, Sting, Campa, Monster over ‘energy drink’ claims
New Delhi: The Food Safety and Standards Authority of India (FSSAI) issued notices to six beverage companies over the branding and marketing of products labelled as "energy drinks", saying the category has no notified standard under Indian food regulations. The notices have been served to Red Bull Energy Drink, PepsiCo India's Adrenaline Rush Energy Drink, Reliance Consumer Products' Campa Energy Gold Boost, Sting Energy Drink, Hell Energy, and …
Red Bull, PepsiCo, Sting among 6 energy drink brands get FSSAI notices
The FSSAI issued notices to six energy drink brands -- Red Bull Energy Drink, PepsiCo's Adrenaline Rush Energy Drink, Reliance Consumer Products' Campa Energy Drink Gold Boost, Sting Energy Drink, Hell Energy and Coca-Cola-backed Monster Energy -- over misbranding and misleading claims.
Times of India
FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, Pepsico
Food Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misbranding and misleading claims", the regulator said in a post on social media platform Instagram on Wednesday.
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