Fruit-led brews become the UK’s fastest growing beer trend – Inside Food & Drink

Fruit-led brews become the UK’s fastest growing beer trend – Inside Food & Drink

European-style fruit-led beer has become so popular in the UK that it has become Britain’s fastest growing beer trend. Demand for these lighter thirst-quenching beers, which have a typical strength of around 4% ABV, is rocketing so much that Tesco has seen sales volume grow by 250 per cent in the last year. These fruity beer styles have long been popular in western European countries such as France, Germany, Belgium, Spain and Italy, and are asso