AP: From 'The Hills' villain to LA mayoral contender: Spencer Pratt’s viral video-fueled campaign
Viral videos and a populist message have lifted the Republican reality-TV figure into contention as early voting opens ahead of the June 2 election.
- Reality television personality Spencer Pratt is surging in the Los Angeles mayoral race, challenging incumbent Mayor Karen Bass ahead of the June 2 election. His campaign has transformed from a fringe effort into a significant threat.
- Rising to fame on 'The Hills', Pratt is now leveraging viral, AI-generated videos to drive his message. Former Florida Governor Jeb Bush called one such ad "maybe the best political ad of the year" on X.
- Emphasizing day-to-day concerns in the city of nearly 4 million, Pratt focuses on losing his home in the Palisades Fire. He argues many residents "do not want a bed," contrasting his hardline stance against homelessness with current city policies.
- Labor unions are funding attacks against Pratt as Democratic establishment figures grow nervous about his momentum. Strategists suggest these attacks may actually increase his appeal to Republicans, potentially helping him secure a November runoff against Bass.
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34 Articles
Pioneer Press
From ‘The Hills’ villain to LA mayoral contender: Spencer Pratt’s viral video-fueled campaign
“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction.
Los Angeles may have its own Zohran in the form of ex-reality star Spencer Pratt
On the reality television show “The Hills,” Spencer Pratt played something of a villain, blamed for spreading a salacious rumor and driving a wedge between his girlfriend and her best friend. Pratt is casting himself as a hero in his latest venture, a bid to be mayor of Los Angeles, in which he’s promising to rid the nation’s second most populous city of disorder and dysfunction. Originally greeted with bemusement, Pratt is now upending the race…
How Spencer Pratt Went From Villain To Hero
It feels like every day there’s a new viral campaign video from Los Angeles mayoral hopeful Spencer Pratt. And every day it’s hard to reconcile that this is the same slime-ball we used to despise on “The Hills.” For just over four years — from 2006-2010 — we watched Pratt live out his mid-20s in front of an MTV camera, and the angle was typically less than flattering. Engaged at the time to his now wife Heidi Montag, Pratt appeared to manipulate…
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