From Swatch to NBA: Brands that have faced backlash in China
The backlash adds Mbappe to a long list of brands and celebrities punished in China over perceived slights, from apologies to boycotts and blackouts.
7 Articles
7 Articles
Mbappé Controversy Reveals Beijing's Long History of Censoring Athletes
The backlash against the soccer star follows years of incidents involving elite athletes whose political statements have resulted in lost sponsorships, canceled broadcasts, and pressure to apologize as Beijing leverages its economic influence to discourage criticism of its policies
The French attacker is far from being the first to suffer a wave of rejection in China. Conscious of the importance of his market, Beijing regularly uses this weapon as a political and economic lever.
From Swatch to NBA: Brands that have faced backlash in China
Kylian Mbappe was dropped by multiple Chinese brands in late October over comments referring to the late Chinese leader Mao Zedong, the latest celebrity to face backlash over such missteps.In China, jokes or satire about the country's founding father remain a social taboo. Global consumer-facing brands doing business in China have also come under scrutiny over the years, from advertisements...
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