US EditionFrom Steaks to Shakes: Understanding the US Protein Market
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From Steaks to Shakes: Understanding the US Protein Market
Protein consumption in the US has reached new heights, driven by its strong associations with health, fitness, and overall lifestyle needs. Consumers see protein as essential not only for athletic performance, but also for maintaining energy, satiety, and supporting healthy ageing. This article will take you through the key protein trends, consumer behaviors, and technological advancements reshaping protein consumption in the United States. Kee…
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