From niche to a billion pound industry: How immersive events have taken over

From niche to a billion pound industry: How immersive events have taken over

Despite times being financially tough post-pandemic, the continued popularity of experience events could indicate consumers are being a little more choosy about what they spend their hard-earned wages on.

From Niche To A Billion Pound Industry: How Immersive Events Have Taken Over - Great Yorkshire Radio

From shows built around obvious fan bases – such as Mamma Mia! The Party – to those working with established intellectual property, including Squid Game: The Experience, the UK has proven to be a world leader when it comes shows that make audiences feel part of the action, rather than just observers. Little Lion Entertainment are the team behind two shows currently running in the UK: Pac-Man Live in Manchester and the Crystal Maze Live in London…