Molly Tea vs Louis Vuitton: the Trademark Fight Behind the Backlash
5 Articles
5 Articles
In Depth: Louis Vuitton’s Trademark Win Sparks Backlash in China
In Depth: Louis Vuitton’s Trademark Win Sparks Backlash in China - A local court ruling in favor of the French luxury brand has ignited a nationwide debate over intellectual property protection, cultural motifs and co-branding in the Chinese beverage market
Controversy is spreading in China as global luxury brands have recently filed trademark lawsuits against local Chinese brands one after another. Following Louis Vuitton's recent victory in a trademark infringement lawsuit against a beverage brand, the situation has escalated to administrative litigation with Chinese intellectual property authorities and civil lawsuits against retailers; now, Tiffany, a luxury jewelry brand also part of the LVMH …
Molly Tea vs Louis Vuitton: the trademark fight behind the backlash
It is not every day that a milk tea logo becomes a national-level comment section event. But in China, the Molly Tea and Louis Vuitton trademark dispute has turned into something bigger than design similarity. It has become a proxy argument about cultural ownership, foreign brands, and who gets to “own” motifs that feel historically familiar.Molly Tea was ordered by the Suzhou Intermediate People’s Court to pay 10.3 million yuan ($1.5 million) i…
Louis Vuitton is in court in a trademark dispute against a Chinese bubble-tea chain – but the mood on the net is over. The victory becomes a PR disaster for the fashion house waiting and drinking tea? Thereupon nobody in the legal department of the luxury fashion giant Louis Vuitton (LV) was wasting a thought in May 2025. In the review it might have been worthwhile. However, the company saw its trademark rights violated by the flower logo of the…
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