US EditionFrom Legacy to Innovation: The Rise of Composable CDPs - Demand Gen Report
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From Legacy to Innovation: The Rise of Composable CDPs - Demand Gen Report
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding cycles, and questionable ROI have resulted in these platforms struggling to keep up with the evolving demands of modern data management. Looking to step into this void is the Composab…
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