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Ground News has come across 55 headlines reported on by demandgenreport.com during the past 3 months.

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Top demandgenreport.com News

Artificial Intelligence · California

Athean Launches New AI-Powered Sales Platform - Demand Gen Report

Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and prospect databases to communication history— into a single platform as its AI models arm reps with actionable insights into their accounts. Sales engagement, including calls, emails, and sequences, can be managed directly. This access enables …Read Article

Artificial Intelligence · United States

Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey - Demand Gen Report

While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the conclusion of Conveyor Marketing Group’s “How AI Will Define B2B Marketing Success in 2030” report, providing insights into the AI adoption and knowledge trends and challenges B2B marketers …Read Article

New York City · New York

Two New Features from Madison Logic Introduced - Demand Gen Report

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation platform company has expanded Gong integration featuring ML SmartReach to transforms engagement signals from Madison Logic campaigns into generative artificial intelligence (GenAI)-powered outreach co…Read Article

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy - Demand Gen Report

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in the current economic climate. Rethinking B2B Marketing Execution: The Age of Execution Reinvention was published by 2X, a leader in subscription-based marketing as a service (MaaS), in partnership with Avasant, a leading digi…Artificial Intelligence · United States Read Article

Marketers jump on AI with gusto but keep a tight grip - DecisionMarketing

As agency groups battle it out to prove they have the shiniest AI tools, it has been revealed that UK marketers are rapid-adopters, with 84% now using the technology in their daily roles, compared to a global average of 66%, but most are still keeping a tight grip on the outcomes. That is according to HubSpot’s 2025 State of AI in Marketing Report, which claims to offer new insight into how AI is reshaping workflows, team structures and performa…Artificial Intelligence · United Kingdom See the Story

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds - Demand Gen Report

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start of 2025 had fallen to 2.8% by April. That’s well below the 2000-2019 average, and marketing teams are feeling it. Research reveals that nearly two-thirds of global marketers are having to make do with flat (31%) or sinking budgets (32%). At the same time, no…United States · United States Read Article

Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline - Demand Gen Report

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration enables mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. Sales teams will now be empowered to: streamline workflows between priority engine, Informa…Read Article

B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll - Demand Gen Report

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released June 11. The survey, conducted for Madison Logic, found 3 in 5 say they are creating and attending more events as well as investing more in AI tools for lead generation, content creat…Environment · United States Read Article

Measuring the True Value of Search in B2B Marketing - Demand Gen Report

Understanding the true contribution of paid search, marketers become more confident and more precise with their budget allocation.Read Article

Last Day to Complete Demand Generation Benchmark Survey is June 13 - Demand Gen Report

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be published later this month. There is still time for you to weigh in on the current market place of B2B marketing with the last date to complete…Read Article

U.S. News Acquires Sups AI to Supercharge College Admissions with AI

62% Center coverage: 16 sources

Strategic deal expands AI within college admissions.Artificial Intelligence · United States See the Story

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Top demandgenreport.com News

Athean Launches New AI-Powered Sales Platform - Demand Gen Report

Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey - Demand Gen Report

Two New Features from Madison Logic Introduced - Demand Gen Report

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy - Demand Gen Report

Marketers jump on AI with gusto but keep a tight grip - DecisionMarketing

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds - Demand Gen Report

Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline - Demand Gen Report

B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll - Demand Gen Report

Measuring the True Value of Search in B2B Marketing - Demand Gen Report

Last Day to Complete Demand Generation Benchmark Survey is June 13 - Demand Gen Report

U.S. News Acquires Sups AI to Supercharge College Admissions with AI

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