US EditionFrom Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
Summary by Modern Restaurant Management
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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Restaurants haphazardly threw punch cards and generic discounts on the proverbial plate as incentives, but rarely gave them the spotlight.= But now? Loyalty is…
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