US EditionFrom 'Endless' to 'SpendLESS': Red Lobster offers new shrimp deal after emerging from bankruptcy
Red Lobster replaces costly unlimited shrimp deal with a $15.99 fixed-price trio after $11 million losses and bankruptcy, aiming for sustainable growth under new leadership.
- On September 8, 2025, Red Lobster launched its Ultimate SpendLESS Shrimp promotion, featuring a combination plate of three shrimp varieties available for $15.99 at select locations.
- This promotion follows Red Lobster's May 2024 bankruptcy filing, which was partly caused by the costly all-you-can-eat Endless Shrimp deal that significantly hurt profitability.
- Red Lobster CEO Damola Adamolekun said the new deal provides great value with a fixed portion size and signals a smarter, more sustainable chapter for the brand.
- Adamolekun highlighted that while the shrimp offer is no longer unlimited, customers can look forward to a more affordable fixed-price meal option.
- The promotion aims to rebuild loyalty while avoiding prior financial pitfalls, as Red Lobster adds permanent menu items like Seafood Boils and launches fall-inspired cocktails.
22 Articles
22 Articles
The $11M shrimp mistake Red Lobster won’t repeat
In May 2024, seafood restaurant chain Red Lobster filed for bankruptcy. While there were many factors that contributed to Red Lobster’s Chapter 11, one in particular—its endless shrimp offering—took much of the blame. But now the company, having emerged from bankruptcy, is leaning into that financially disastrous offering by launching a new promotion that plays on people’s familiarity with its endless shrimp history. Here’s what you need to know…
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From 'Endless' to 'SpendLESS': Red Lobster offers new shrimp deal after emerging from bankruptcy
The "SpendLESS Shrimp" is a twist on the chain's previous "Endless Shrimp" deal, which contributed to significant losses before Red Lobster filed for bankruptcy.
It's No ‘Endless Shrimp,’ but Red Lobster’s New $15.99 Deal Comes Close
The Florida-based seafood chain is introducing a money-saving $15.99 deal, plus new permanent menu additions and seasonal cocktails.Courtesy of Red LobsterKey PointsRed Lobster is reviving its popular shrimp promotion in a new, budget-friendly format.The move comes as the chain works to rebuild after bankruptcy, with a focus on smarter, more sustainable promotions.Alongside the shrimp deal, diners will find Seafood Boils now permanently availabl…
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