From charming to consumer corporation -- how Apple has branded itself over the years.

From charming to consumer corporation -- how Apple has branded itself over the years.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion firm with ubiquitous advertising. But throughout, Apple has used sometimes terrible branding to sell us all on its products.Iconic Apple marketing, L-R: original logo, "I'm a PC" campaign, and the famous six-colors logotype — images credit: AppleToday you know that every smart strapline like "thinpossible" or "Awe Dropping…