Labubu Plushies Aren’t Just Toys. They’re a Brand New Frontier for Chinese Soft Power.

Labubu dolls ride China soft-power wave

Bringing Taiwan to the World and the World to Taiwan

Sealed, sold, delivered: How blind boxes like Labubu became a viral obsession

The viral blind box craze blends surprise, scarcity and social media to fuel a booming global business — and spark debate about the risks and rewards of mystery-box shopping.

Labubu Plushies Aren’t Just Toys. They’re a Brand New Frontier for Chinese Soft Power.

For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central planning.

Labubu, China's cool new culture ambassador

The global craze for Labubu, a Chinese toy, has reached unprecedented levels, with its sales figures skyrocketing and cultural appeal transcending borders. But what is Labubu?

In China, the Labubu craze has electrified the toy industry

Created by a Beijing-based company, manufactured in China and sold via vending machines, these collectible figurines delight Gen Z and are flying off the shelves abroad.