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From Archive to Advisor: Paul Melcher on How GenAI Could Redefine DAM

Summary by digitalassetmanagementnews.org
This recent contribution from Paul Melcher explores whether Generative AI (GenAI) should replace traditional DAM systems—not just whether it could.  While GenAI has the potential to make DAM systems obsolete, a more productive outcome would see DAM evolve by embracing AI. The article outlines three transformative possibilities: Dynamic Understanding:…From Archive to Advisor: Paul Melcher on How GenAI Could Redefine DAM is a post from: Digital As…
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digitalassetmanagementnews.org broke the news in on Thursday, May 15, 2025.
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