After Jacking up Prices, Disney+ and Netflix Consider Offering Free Alternatives
Disney and Paramount Skydance are weighing ad-supported free access to attract viewers and boost revenue, as Nielsen said free streamers reached 19.1% of US TV viewing in May.
- Hollywood giants Disney and Paramount Skydance are exploring adding free tiers to their subscription services to build audiences and grow advertising revenue, according to Business Insider.
- Seeking to "drive acquisition and winbacks," Paramount plans a feature known internally as the "free front porch" to counter rising competition from YouTube and free, ad-supported TV services commanding 19.1% viewership share.
- Media industry analyst Paolo Pescatore noted a free tier could serve as a "meaningful differentiator," yet warned it could "alter perceptions of a premium service" if consumers see content as freely available.
- Experts warn of potential cannibalization of paid subscriptions; media analyst John Conca noted there could be a "glut" of new supply in the streaming ad market if rivals follow suit.
- Netflix co-CEO Greg Peters stated in mid-July that free offerings "could make sense in some markets," yet the company has "no near-term plans" to launch one, citing need to remain "thoughtful about cannibalization.
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The two platforms seek to attract the most price-sensitive users and strengthen their advertising revenue
Netflix and Disney are now considering free, ad-supported streaming
In a recent investor call, Disney CEO Josh D'Amaro confirmed that the company is actively exploring a potential free offering for its Disney+ streaming service. D'Amaro, who took over Disney's leadership from Bob Iger earlier this year, said that a free option could provide several benefits, particularly for "price-sensitive" customers...Read Entire Article
Tech Radar
technewstube.comDisney+ could soon get a free tier — and it’s about much more than streaming
Disney is exploring a free Disney+ tier to bring more viewers into its streaming ecosystemCEO Josh D’Amaro says a free offering could help drive subscriber growthThe idea is for Disney+ to become a broader digital hub beyond movies and TV showsDisney’s TikTok partnership wasn’t the only streaming news from the House of Mouse today. During the company’s earnings call, CEO Josh D’Amaro revealed that Disney is exploring a free tier of sorts for Dis…
Nolte: Disney Considers Offering Free Streaming Channels
The Disney Grooming Syndicate’s new CEO, Josh D’Amaro, is wisely considering the launch of Disney streaming channels at no charge. The post Nolte: Disney Considers Offering Free Streaming Channels appeared first on Breitbart.
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