Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Fox is hungry for a different kind of advertising dollar. The Fox Corp.-owned broadcast network has thrived for years on outlays from movie studios and fast-food chains, but in 2023, it’s looking to expand its relationship with something that might be more hearty. Armed with its recent launch of the Studio Ramsay Global with celebrity […]

Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Fox is hungry for a different kind of advertising dollar. The Fox Corp.-owned broadcast network has thrived for years on outlays from movie studios and fast-food chains, but in 2023, it’s looking to expand its relationship with something that might be more hearty. Armed with its recent launch of the Studio Ramsay Global with celebrity chef and entrepreneur Gordon Ramsay, Fox is eager to court more food advertisers and marketers who are eager to …