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Published 1 year ago

Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Summary by Ground News
Fox is looking to expand its relationship with something that might be more hearty. Fox has sought between $75,000 and $100,000 for a 30-second spot in such programming on linear TV. Food-related content has easy appeal for many consumers, says Darcy Bowe, executive vice president and media director at Starcom.

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