Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Summary by Ground News

Fox is looking to expand its relationship with something that might be more hearty. Fox has sought between $75,000 and $100,000 for a 30-second spot in such programming on linear TV. Food-related content has easy appeal for many consumers, says Darcy Bowe, executive vice president and media director at Starcom.

Published 2 months ago · Norfolk, United States

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Variety

Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars

Fox is hungry for a different kind of advertising dollar. The Fox Corp.-owned broadcast network has thrived for years on outlays from movie studios and fast-food chains, but in 2023, it’s looking to expand its relationship with something that might be more hearty. Armed with its recent launch of the Studio Ramsay Global with celebrity […]

2 months ago·Los Angeles, United States

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