US EditionManchester United Hero Chicharito Issues Apology Note After Receiving Strong Backlash and Fine for Making Sexist Comments Online
MEXICO, JUL 25 – Javier Hernandez was fined by the Mexican Football Federation for promoting sexist stereotypes on social media and faced internal disciplinary actions from his club Chivas.
- Javier Hernandez, a 37-year-old former Manchester United striker now playing for Chivas, issued an apology after backlash over sexist remarks made online last week.
- Hernandez posted videos accusing women of 'eradicating masculinity' and making society 'hypersensitive,' which contradicted Chivas' principles and values, prompting internal action and a federation investigation.
- The Mexican Football Federation fined Hernandez and warned him about future conduct for promoting sexist stereotypes, with joint statements emphasizing gender equality in sport and potential harsher sanctions for repeat offenses.
- Hernandez apologized for any misunderstanding or upset his statements might have caused and pledged to communicate more thoughtfully and clearly in the future.
- The events highlight ongoing challenges around gender issues in Mexican football, with public figures like President Claudia Sheinbaum condemning Hernandez's remarks while acknowledging his soccer skill.
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16 Articles
Javier Chicharito Hernández's sexist and macho statements exposed new gaps in the protocols of both the Mexican Football Federation (FMF) and sports brands to address and prevent gender-based violence, a problem that has for now focused only on the women's category without considering the entire football field.
Mexican striker Javier ‘Chicharito’ Hernández is at the center of a strong controversy after spreading machista messages on social networks, which have unleashed a wave of criticism from various sectors. The controversy provoked sanctions by the Mexican Football Federation, the rejection of its sponsors and apparently the non-renewal of its contract with the club Chivas de Guadalajara.
Chicharito regrets 'confusion or discomfort' caused after fine for sexist remarks
Javier \"Chicharito\" Hernandez said he regrets \"any confusion or discomfort\" his words may have caused, after being fined by the Mexican Football Federation (FMF) for making sexist remarks on social media. Read more at straitstimes.com.
On Friday, July 25, 2025, the Chivas group announced through its social networks that Javier ‘Chicharito’ Hernández was out of the call for the party vs Atlético of San Luis of Opening Day 3 2025 of the BBVA MX League. With the publication of the Rebaño, speculation began on social networks that Javier’s absence could be an internal sanction for the statements he gave on their social networks, but the Chivas, clarified the reason for his absence…
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