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Former Google exec exposes ad empire's secret schemes in new book

Summary by ppc.land
Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Former Google exec exposes ad empire's secret schemes in new book

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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ppc.land broke the news in on Sunday, June 22, 2025.
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