Former Bisleri Director Anjana Ghosh launches Smart Force by Scale Sherpas

Scale Sherpas unveils smart force to transform FMCG field execution – Telematics Wire

Press Release, 14 January 2026 Veteran FMCG leader Anjana Ghosh, best known for her leadership roles including Director at Bisleri, has launched Smart Force under her company Scale Sherpas a game-changing shared field force solution designed to help fast-moving consumer goods (FMCG) brands scale across India’s complex retail landscape. The country’s FMCG market, valued at over ₹9 lakh crore, relies heavily on General Trade, with millions of kira…

Former Bisleri Director Anjana Ghosh launches Smart Force by Scale Sherpas

Mumbai: Scale Sherpas, founded in 2024 by FMCG industry veterans Anjana Ghosh, Atanu Gangoly, and Priyanka Gupta, has announced the launch of Smart Force, a shared mobility–led field force model designed to help FMCG brands scale faster and more efficiently across India’s complex retail landscape. India’s FMCG market is valued at over ₹9 lakh crore, with General Trade accounting for nearly 65 percent of sales through more than 6.5 million kirana…