Forever 21 Plans Chinese Market Entry Attempt

Forever 21 plans Chinese market entry attempt

Fast fashion retailer Forever 21 is preparing for its fourth entry into China, with parent company Authentic Brands Group (ABG) partnering with local operator Chengdi to roll out the brand in the region. The announcement was made during a press event and reported by outlets including Reuters. Chengdi, which is partly owned by e-commerce platform […] The post Forever 21 plans Chinese market entry attempt appeared first on Apparel Resources.

Forever 21’s Fourth Attempt: Reinventing Brand Presence In Chinese And North American Markets

read the original version on: www.retailnews.asia Renowned fast-fashion retailer, Forever 21, is poised to venture once again into the Chinese market for the fourth time. The brand’s previous three attempts, beginning in 2008, were unsuccessful in maintaining a solid foothold in the second-largest global economy. Reviving the Brand: Future Prospects Beyond its focus on China, Forever 21 also aims to revitalise […] The post Forever 21’s Fourth At…