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Ford’s $29,945 Fathom Electric Truck Went Testing in Las Vegas, Giving Us Our Best Look Yet
Ford says the midsize electric pickup will start at $28,350 and include wireless Apple CarPlay, BlueCruise and bidirectional charging.
- On Tuesday, Ford CEO Jim Farley shared new footage of the camouflaged Fathom electric pickup while testing in Las Vegas, offering the clearest look yet ahead of the vehicle's early 2027 launch.
- Ford positioned the Fathom to compete in the affordable EV market, announcing a starting price of $28,350 excluding a $1,595 delivery fee; this undercuts the Tesla Cybertruck at $74,990.
- According to Ford, the pickup features a "large touchscreen display," wireless Apple CarPlay and Android Auto. Engineers expect at least 300 miles of range and a built-in NACS charging port.
- Although Farley described the Fathom as a "mid-size electric truck," the vehicle appears closer in size to the Maverick. Production begins at the Louisville Assembly plant in Q1 2027.
- Pre-Orders for the truck open early next year, with sales starting later in 2027. The Fathom will offer more passenger volume than a Toyota RAV4, plus additional bed and storage space.
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Ford's $30K Fathom EV Pickup Leaves Less to the Imagination As It Makes Public Debut in Las Vegas
Ford is advancing development of its Fathom electric pickup ahead of the planned rollout next year. The testing session advanced with hot weather testing in the Nevada desert. This was close enough for the Blue Oval carmaker to set up a photo shoot in Las Vegas. For the first time, Ford promoted the new Fathom name with large decals glued on the trucks' camouflage. Ford remains confident that its upcoming Fathom pickup will upend the... (continu…
·Bucharest, Romania
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After the failure of the F-150 Lightning, Ford is planning a new electric pick-up for 2027: the Fathom is intended to convince the Americans with its attractive price.
·Zürich, Switzerland
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Total News Sources12
Leaning Left2Leaning Right0Center3Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 40%
C 60%
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