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Ford Boss Teases Cheap New Ute
Jim Farley’s latest photos show the camouflaged mid-size electric truck in desert testing as Ford keeps details sparse ahead of a 2027 reveal.
- On Tuesday, September 1, Ford CEO Jim Farley shared photos of camouflaged Fathom prototypes undergoing hot-weather testing in Las Vegas. The images offer the latest look at the upcoming midsize all-electric pickup ahead of its expected 2027 release.
- Developed by Ford's secretive Skunk Works team, the Fathom is the first vehicle built on the new Universal Electric Vehicle platform. Ford describes the truck as a 'new silhouette,' aiming to provide an affordable alternative to conventional pickups.
- Every Fathom will feature bidirectional charging, BlueCruise hands-free driving technology, and a large touchscreen with embedded Apple Maps. Ford claims its innovative 'assembly tree' production process requires 20% fewer parts than typical vehicles.
- Ford's EV division, Model e, reported a $4.8 billion operating loss in 2025 and anticipates further losses this year. The automaker is banking on the Fathom and UEV platform to improve economies of scale and help 'stop the bleeding.'
- The automaker confirmed the Fathom will start at $29,945, with pre-orders scheduled for early 2027. Analysts suggest the truck could debut early next year at the Detroit Auto Show or CES in Las Vegas.
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Latest Camouflaged Ford Fathom Prototype Photos Don't Show Anything New, But You're Still Excited, Right?
Ford is really milking its teaser campaign for the Fathom, the EV truck we've been hearing about for years now that has been called "the next Model T moment."
·Fishers, United States
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Seems to be Maverick-sized Ford has now shared a bunch of images showing the new all-electric Fathom pickup truck with masking on. It's not possible to see the shapes very well or how the headlights and taillights will be, but we get a little sense of the size, which seems to be about the same as today's Maverick. The launch will take place next year and the price will start at $29,945. Read more and comment: https://feber.se/bil/ford-skickar-…
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Leaning Left8Leaning Right0Center0Last UpdatedBias Distribution100% Left
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