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Ford fends off Hyundai to retain No. 3 U.S. sales position in third quarter
Ford’s trucks and Maverick hybrid gained ground as supply disruptions and model phaseouts weighed on sales, while Hyundai Motor Group rose 5.4%.
- On Friday, Ford Motor retained its No. 3 U.S. sales position for the third quarter, reporting 507,395 light-duty vehicle sales and fending off Hyundai Motor Group, which sold 506,200 units.
- A forecast last week by Cox Automotive had predicted Hyundai would overtake the Detroit automaker in quarterly sales for the first time, raising expectations of a historic market shift.
- Ford's Maverick Hybrid set a quarterly sales record of 27,793 trucks, up 59.6%, while Bronco posted record third-quarter sales of 38,020 SUVs, anchoring the company's retail performance.
- Andrew Frick, president of Ford Blue and Model e, said the company delivered a "solid quarter" and gained retail share after adjusting for the planned phase-out of Escape and Corsair models.
- The automaker continues recovering from supplier fires at Novelis that cost $1.5 billion in 2026, while a separate disruption halted F-150 production at two assembly plants in September.
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Ford Motor sold fewer vehicles in the United States in the third quarter of 2026 than in the same period of the previous year, since the discontinuity of two of its models compensated for the growth recorded by some of its large trucks and SUVs. Exclusive material for subscribers. To have full access, access the link of the material and register.
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Ford Narrowly Avoids Falling Behind Hyundai as US Sales Drop
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Ford’s quarterly US sales dip after phasing out some models
Oct 2 (Reuters) - Ford said on Friday its third-quarter sales fell 6.6%, as the Detroit automaker phased out its Escape and Lincoln Corsair crossover models. Sky-high gasoline prices after the U.S.-Iran war and higher costs for everything from grocer...
Coverage Details
Total News Sources11
Leaning Left1Leaning Right3Center3Last UpdatedBias Distribution43% Center, 43% Right
Bias Distribution
- 43% of the sources are Center, 43% of the sources lean Right
43% Right
14%
C 43%
R 43%
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