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Ford Bumps Back Timeline for Full Production at Blue Oval City

SHELBY COUNTY, TENNESSEE, AUG 8 – Ford shifts focus to smaller electric vehicles amid weak demand and high costs, delaying full-size pickup and commercial van launches to 2028, after $2.178 billion loss this year.

  • On Thursday, Ford Motor Co. announced it is delaying the next-generation electric commercial van and full-size pickup truck to 2028.
  • Facing weak demand, Ford said it will prioritize smaller and more affordable EVs, focusing on profitability within a year, amid a market driven by small town and commuter vehicles.
  • According to a June communication, Ford told suppliers that the full-size electric pickup at BlueOval City will be delayed from 2027 to 2028 and the E-Transit van from 2026 to 2028.
  • Ford said that F-150 Lightning and E-Transit continue to meet today’s customer needs and that it will be nimble in adjusting our product launch timing to meet market needs.
  • Looking ahead, Ford will outline EV plans on August 11, including a new platform supporting eight body styles, at an August 11 event in Kentucky.
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The Business Journals broke the news in United States on Thursday, August 7, 2025.
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