US EditionFord Bumps Back Timeline for Full Production at Blue Oval City
SHELBY COUNTY, TENNESSEE, AUG 8 – Ford shifts focus to smaller electric vehicles amid weak demand and high costs, delaying full-size pickup and commercial van launches to 2028, after $2.178 billion loss this year.
- On Thursday, Ford Motor Co. announced it is delaying the next-generation electric commercial van and full-size pickup truck to 2028.
- Facing weak demand, Ford said it will prioritize smaller and more affordable EVs, focusing on profitability within a year, amid a market driven by small town and commuter vehicles.
- According to a June communication, Ford told suppliers that the full-size electric pickup at BlueOval City will be delayed from 2027 to 2028 and the E-Transit van from 2026 to 2028.
- Ford said that F-150 Lightning and E-Transit continue to meet today’s customer needs and that it will be nimble in adjusting our product launch timing to meet market needs.
- Looking ahead, Ford will outline EV plans on August 11, including a new platform supporting eight body styles, at an August 11 event in Kentucky.
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Ford's electric pickup truck launch delayed to 2028
MEMPHIS, Tenn. -- Ford Motor Company is in the process of producing its new electric pickup trucks at BlueOval City; however, a mass production delay has pushed back the launch date to 2028, instead of 2027. The company made a similar announcement back in August of 2024. Despite the latest delay, a Ford spokesperson told WREG that the prototype builds are still scheduled for 2027. Aaron Stewart, the executive director for Brownsville-Haywood Eco…
·Memphis, United States
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Coverage Details
Total News Sources18
Leaning Left4Leaning Right0Center7Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 36%
C 64%
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