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For the First Time, Saint Laurent Tops Lyst’s Hottest Brands Ranking

Summary by WWD

Miu Miu slipped to second place, while Cos overtook The Row as the third most-searched brand on the shopping platform during the third quarter of 2025.

6 Articles

Evening Standard

Center

How Cos became one of the hottest brands in the world

The high street giant has taken one of the top spots in a report of the world’s most desirable brands — and is the only non designer label in the top 10. So just how did it woo the fashion world?

13 hours ago·London, United Kingdom

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Marie Claire

Lean Left

This Minimalist Cos Sweater Really Is Everywhere This Fall

Cos and its chunky cashmere sweaters ranked in Lyst's lists of hottest brands and products of Q3 2025. Shop our favorites.

14 hours ago

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WWD

Center

For the First Time, Saint Laurent Tops Lyst’s Hottest Brands Ranking

Miu Miu slipped to second place, while Cos overtook The Row as the third most-searched brand on the shopping platform during the third quarter of 2025.

1 day ago·United States

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Sourcing Journal

Luxury Staples Are Winning Customer Demand, According to Lyst

From Taylor Swift to "mall core," Lyst's Q3 2025 Index reveals the various factors shaping fashion’s cultural and commercial landscape.

22 hours ago

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elle.mx

Saint Laurent Is for the First Time the Hottest Brand of the Quarter

For the first time since the Lyst Index came into being in 2017, Saint Laurent is positioned as the most sought after brand. The new classification of the 3rd quarter of 2025 puts the Maison first, surpassing Miu Miu , the usual leader of the list. Under the creative direction of Anthony Vaccarello for almost a decade, Saint Laurent heads the fashion barometer thanks to his consistent and consistent identity. At a time when many luxury brands re…

22 hours ago

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