US EditionFor Radio, Do All Roads Lead To LOCAL?
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For Radio, Do All Roads Lead To LOCAL?
More media brands across the spectrum are investing and engaging in what I call "the local opportunity." But in radio, there's a greater likelihood we're still debating the value of "being local" or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn't it more than a little ironic? Today's blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for yo…
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