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For 400 Euros: Adidas Sells a Dirndl Again – and that's Behind It

Summary by nordbayern.de
Herzogenaurach - Adidas brings another dirndl on the market in 2026. And reaps divided reactions. The sporting goods giant is not alone: more and more corporations are seeing a million-dollar business in the Wiesn look. Only: What is lost?
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Herzogenaurach - Adidas brings another dirndl on the market in 2026. And reaps divided reactions. The sporting goods giant is not alone: more and more corporations are seeing a million-dollar business in the Wiesn look. Only: What is lost?

·Germany
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nordbayern.de broke the news in Germany on Friday, September 18, 2026.
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