Mbappe Leaves Nike, Signs with On as It Forays Into Soccer
On said Mbappé will help shape its football push as the company plans to launch its first boots in 2027.
- On Friday, French soccer star Kylian Mbappé announced he has left Nike to sign with Swiss sportswear brand On. Mbappé will serve as a global ambassador for the company's official entry into football.
- Ending a 20-year relationship with Nike that began in 2006 when Mbappé was eight years old, the Real Madrid star now joins On to help develop their first football footwear line. Nike had made him a centerpiece of its football marketing.
- Former star Thierry Henry, who has worked as On's Director of Football since 2025, played a key role in recruiting Mbappé. Swiss international player Sydney Schertenleib has also joined to test new products.
- On's US-listed shares rose 5% in premarket trading following the announcement, signaling market confidence. The company, backed by tennis legend Roger Federer, seeks to expand its footprint in the Americas.
- While On plans to launch its first football boots in 2027, Mbappé is expected to wear prototypes in games sooner. Co-CEO David Allemann said the brand aims to "bring On's approach to the pitch" and challenge market conventions.
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58 Articles
The Independent
The Independent (US)Kylian Mbappe lands new sponsorship deal alongside Thierry Henry after Nike exit
Mbappe leaves Nike after 20 years associated with the sports brand
Mbappé quits Nike after career-long partnership for Swiss sports brand On
France captain Kylian Mbappé has signed with Swiss sportswear brand On, ending a partnership with Nike that began at the start of his career. The deal marks On’s entry into football, with the company also appointing France and Arsenal great Thierry Henry as its football director.
Kylian Mbappe to front On entry into football as Nike suffers another blow
Swiss sportswear brand On has pulled off a marketing coup by luring Real Madrid and France striker Kylian Mbappe from Nike to launch its football products. Mbappe, who was previously on a £13m-a-year contract with Nike, is working alongside former Arsenal, Barcelona and France star Thierry Henry to develop On’s forthcoming football range. The 27-year-old [...]
The sporting goods manufacturer On wants to manufacture shoes for professional football with football stars and robot technology.
On is entering the football market with a serious bang, the Swiss sportswear manufacturer has acquired Kylian Mbappé from Nike and has also signed Thierry Henry as director of football. The French star of Real Madrid is also involved in the development of his own shoes, and On would transfer its robotic manufacturing technology to football boots. Investors like the direction, On's share price jumped by more than 7 percent after the announcement.…
Mbappé arrives for the semifinal of the Cup between France and Spain Tony Gutierrez/AP The French football player Kylian Mbappé has closed his two-decade partnership with Nike and signed with the Swiss brand of sportswear On. Change represents yet another loss to the American brand, while more recent competitors gain space in the sports shoe market.Do you have any suggestions for reporting? Send to the g1 On plans to launch its first football wa…
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