4 Articles
4 Articles
Adidas CEO Bjørn Gulden says this key strategy turned the company around
The key to Adidas’s recent revival? Getting rid of all the “no-sayers,” CEO Bjørn Gulden told an audience at the Fast Company Innovation Festival in New York. He credits this strategy for turning the brand around after a tumultuous period. When Gulden took the reins at Adidas in January 2023, the sporting goods and apparel giant was dealing with the fallout from its Yeezy partnership with Kanye West. The once-lucrative alliance had recently cras…
Bjørn Gulden inherited Adidas with $1.2 billion in unsold product. His diagnosis was another: there were no missing ideas, there were layers of ‘non-sayers’ willing to bury them. The problem is almost never the lack of talent. It is the architecture of decision. When a project has to go through seven, eight or nine filters, it is enough for one to say no to die. And in a large company there is always someone willing to say it: he is not the chea…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
