US EditionFood product innovation of the week: frozen PB & J sandwiches - Food Politics by Marion Nestle
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Food product innovation of the week: frozen PB & J sandwiches - Food Politics by Marion Nestle
I was astounded to see this headline: Kellanova eyes frozen PB&J as next-gen Lunchables push into hot and cold aisles. Kellanova is developing frozen peanut butter and jelly sandwiches as part of its strategy to expand Lunchables into new temperature zones, aiming to compete with products like Uncrustables and diversify its snack portfolio.Read More Oops. It’s not Kellanova doing this. It’s Kraft Heinz’s product. Lunchables PB&J is a no-thaw,…
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