US EditionFMCG online sales up 11%
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FMCG online sales up 11%
Research from data analytics company Euromonitor International and Semrush has underscored the impact of online shopping on the FMCG sector, with e-commerce sales grow by 11% in 2024.According to The Future of FMCG E-commerce in 2025 report, digital platforms have become the primary consumer touchpoint. Based on Euromonitor Internationals Voice of the Consumer: Lifestyles Survey 2024, best price, free shipping, and the ability to order at any ti…
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