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Florida tourism dips as Canadian visitors drop 14 percent
Visit Florida said 1.68 million Canadian travelers came in the first half, as inflation and trade tensions weighed on demand.
Florida tourism dipped for a second consecutive quarter as Canadian visits fell 13.9% in the first half of 2026, according to data from Visit Florida.
The decline may reflect an aversion among some Canadians toward President Donald Trump's repeated labeling of the country as the "51st state" and his aggressive trade policy.
An estimated 721,000 Canadians visited Florida in the second quarter, 4.2% fewer than in 2025, bringing the six-month total to 1.68 million travelers; the state continues to surpass pre-COVID tourism numbers.
A Statistics Canada report noted an 11-month streak of year-over-year declines in border crossings, "signaling a persistent shift away from the United States by Canadian residents in their travel preferences.