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Florida tourism dips as Canadian visitors drop 14 percent

Visit Florida said 1.68 million Canadian travelers came in the first half, as inflation and trade tensions weighed on demand.

  • Florida tourism dipped for a second consecutive quarter as Canadian visits fell 13.9% in the first half of 2026, according to data from Visit Florida.
  • The decline may reflect an aversion among some Canadians toward President Donald Trump's repeated labeling of the country as the "51st state" and his aggressive trade policy.
  • An estimated 721,000 Canadians visited Florida in the second quarter, 4.2% fewer than in 2025, bringing the six-month total to 1.68 million travelers; the state continues to surpass pre-COVID tourism numbers.
  • A Statistics Canada report noted an 11-month streak of year-over-year declines in border crossings, "signaling a persistent shift away from the United States by Canadian residents in their travel preferences.
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Florida tourism dips as Canadian visitors drop 14 percent

Florida saw about 270,000 fewer Canadian visitors in the first half of 2026 than a year earlier.

·Washington, United States
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News Service of Florida broke the news in Tallahassee, United States on Monday, August 24, 2026.
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