Florida sues Netflix for tracking children’s data
The state says Netflix recorded billions of viewing events and sold sensitive data from children without required consent, then built an ad business.
- On Wednesday, Florida Attorney General James Uthmeier sued Netflix, alleging the company tracked children's viewing habits and sold user data to advertisers despite promising an ad-free, privacy-focused service.
- Netflix executives previously claimed the platform was a 'safe respite' that did not collect user data, yet the company launched an advertising-supported subscription tier in November 2022, according to the lawsuit.
- The complaint charges Netflix marketed kids profiles as 'own space' and 'Great for kids' intended for ages 12 and under, while still collecting behavioral data through systems used for adults.
- Uthmeier is seeking a permanent injunction, civil penalties, and deletion of data collected in violation of the Florida Deceptive and Unfair Trade Practices Act and the Florida Digital Bill of Rights.
- This action is part of a broader effort by Florida to hold Big Tech accountable for potential harms to children, though Netflix executives have not yet publicly responded to the filing.
51 Articles
51 Articles
Florida Sues Netflix, Seeking Billions in Damages
Florida just added Netflix to its growing list of tech targets. On Wednesday, state Attorney General James Uthmeier sued the streamer, accusing it of reading families with promises of privacy and no ads while secretly building a data-hungry ad business and using design features that hook kids into watching more,...
Florida Takes Netflix to Court Over Children's Data and Broken Privacy Promises
Florida Attorney General James Uthmeier sued Netflix on September 9, alleging the streamer misled families by collecting extensive data from children’s profiles while promising an ad-free, private experience. The complaint details behavioral tracking used to fuel advertising and addictive features. Netflix denies the claims and vows to fight in court. The case highlights growing state scrutiny of streaming platforms’ data practices.
Florida Attorney General James Uthmeier Files Suit Against Netflix In Tech Crackdown : NorthEscambia.com
Attorney General James Uthmeier’s push against major tech companies is expanding to include Netflix. He filed a lawsuit against the entertainment streaming company Wednesday, claiming it violated state law by telling consumers it wouldn’t track and sell their data to advertisers, and that it’s keeping targeting children to keep them “tethered to the screen.” The lawsuit, filed [...]
Florida Attorney general Uthmeier Sues Netflix, Claiming It Targets Children
Florida Attorney General James Uthmeier filed a lawsuit against Netflix today, claiming it violated state law by telling consumers it wouldn’t track and sell their data to advertisers, and that it’s keeping targeting children to keep them “tethered to the screen.”
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