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Flash Bomber raises awareness of Thailand's air pollution crisis with Lamphun Warriors F.C. via new "The Air Pollution Jersey" campaign

Summary by Campaign Brief Asia
Lamphun Warriors F.C., a top Thai League football team from Northern Thailand, in collaboration with the Northern Thailand Breath Council (NTBC) and creative agency Flash Bomber, has launched “The Air Pollution Jersey.” The new initative is a game-changing football jersey collection that reacts to daily air pollution levels, aiming to raise awareness of Thailand’s air pollution crisis.
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Campaign Brief Asia broke the news in on Tuesday, April 1, 2025.
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