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Fix the ‘Spine’ of Content to Fix Measurement, Says TiVo’s Zamaniyan – Beet.TV
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Fix the ‘Spine’ of Content to Fix Measurement, Says TiVo’s Zamaniyan – Beet.TV
RANCHO PALOS VERDES, CA — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of any measurement system owes much to its ability to first identify precisely wh…
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