US EditionPublished • loading... • Updated
I Watched Waitrose's Christmas Advert - the Supermarket Has Gone the Extra Mile
Waitrose's 2025 Christmas advert stars Keira Knightley and Joe Wilkinson in a four-minute rom-com showcasing festive food as a love language, directed by Molly Manners.
- On November 12, Waitrose released The Perfect Gift, a four-minute Christmas short film starring Knightley and Wilkinson, debuting today on YouTube with trailers airing on TV.
- To celebrate the season, Waitrose designed the campaign to showcase food as a love language and channel romantic-comedy tradition for its festive season campaign this year.
- Molly Manners directed the short for Wonderhood Studios, staging a `meet cute` at a Waitrose cheese counter over Sussex Charmer Mature Cheddar and ending with recreating a Nan's pie recipe.
- At least three trailers will feature Knightley and Wilkinson, and the campaign will appear on buses and billboards after the main release; early YouTube viewers praised the advert in comments.
- Joe Wilkinson reprises his Phil from last year's `whodunnit` Christmas advert, and a trailer pays homage to Love Actually while earning Richard Curtis's approval.
Insights by Ground AI
12 Articles
12 Articles
The Celebrity Traitors icon teams up with film legend for romantic Waitrose Christmas 2025 advert
Waitrose has released its Christmas advert – and it's a fun play on the festive rom-coms we return to every year.Keira Knightley is the female lead alongside an unlikely romantic interest: Joe Wilkinson, who is reprising his role as Phil from the 2024 whodunnit Christmas advert.In the adorable advert, titled The Perfect Gift, the couple have a meet-cute at a Waitrose cheese counter where they discover they share a love of the Sussex Charmer Matu…
Coverage Details
Total News Sources12
Leaning Left3Leaning Right2Center4Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 33%
C 45%
R 22%
Factuality
To view factuality data please Upgrade to Premium
