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Outdoor brand Arc'teryx apologizes for 'dragon' fireworks in Himalayas
The fireworks event, aimed to symbolize vitality, triggered a formal investigation amid concerns about potential long-lasting ecological damage to Tibet's sensitive high-altitude environment.
- On September 19, 2025, Arc'teryx and artist Cai Guo-Qiang staged the 'Ascending Dragon' fireworks display in Tibet's Shigatse region near Mount Everest.
- The event aimed to honor nature and local highland culture but triggered backlash due to concerns about damaging the fragile Tibetan Plateau ecosystem.
- Cai and his team used biodegradable materials, relocated herdsmen and livestock, and cleaned debris, yet many criticized the display as tone deaf and disrespectful.
- Arc'teryx apologized on social media, calling the display "out of line with Arc'teryx's values," pledged third-party environmental assessments, and local authorities launched an investigation.
- The controversy highlights tensions between artistic expression, brand responsibility, and environmental protection, with Arc'teryx committing to change work practices and speed up natural protection efforts in Tibet.
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Arc'teryx Under Fire for Pyrotechnic Display in Tibet
The outdoor attire company Arc’teryx has made waves in recent years, attracting a growing following and some impressive cultural cachet. Arc’teryx recently decided to do two things that plenty of clothing companies do: collaborate with an artist and draw attention to a particular place. In this case, the location was the Himalayas and the artist was Cai Guo-Qiang, who sometimes uses gunpowder in his work.You can tell where this is going, right? …
A video, which then had to be removed, was enough for a clothing brand to end up marked for alleged environmental crime and the local government of China to initiate an investigation.
Coverage Details
Total News Sources58
Leaning Left11Leaning Right6Center16Last UpdatedBias Distribution49% Center
Bias Distribution
- 49% of the sources are Center
49% Center
L 33%
C 49%
R 18%
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