US EditionFIFA Signs Another Saudi Deal with Sovereign Wealth Fund PIF Backing Club World Cup
- FIFA announced a top-tier commercial deal on June 5, 2025, with Saudi Arabia's Public Investment Fund backing the U.S.-hosted Club World Cup.
- The deal follows PIF's ownership of several Saudi clubs and FIFA President Infantino's close ties with Saudi leadership since 2018.
- The Club World Cup features 32 teams playing in 11 U.S. Cities with a $1 billion prize fund largely supported by Saudi state money.
- Al Hilal, PIF’s Riyadh club, will receive $9.55 million as part of the tournament, which will be held every four years in the U.S.
- This partnership strengthens Saudi Arabia’s influence in global football and underlines the kingdom’s commitment to sports investments abroad.
23 Articles
23 Articles
UEFA and FIFA are driving the show element in football. Not every fan likes it, but the associations see great advantages in the entertainment sector.
FIFA is very enthusiastic: Shortly before the World Cup, the World Football Association has entered into a partnership with the Saudi State Fund PIF. Both sides then swarm in the highest tones of the deal.
Jackson Progress-Argus
Marietta Daily JournalPIF partners with FIFA for 2025 Club World Cup
A week before the inaugural FIFA Club World Cup begins, Saudi Arbia's Public Investment Fund (PIF) has signed on as an official partner of the month-long tournament that takes place at stadiums across the United States.
FIFA released on Thursday the new partnership that will link the PIF, the Saudi sovereign fund, to the Club World Cup.
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