US EditionFeatured in MediaPost: Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
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Featured in MediaPost: Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
This article appeared in MediaPost. Read it in full here. Consumers are nervous about the economy, and this may put a damper on back-to-school spending, subscription renewals and other outlays, judging by a new study from Resonate: Back to School: Relearning Marketing Foundations to Thrive in Economic Uncertainty. Of the consumers polled, 66.9% do not plan any back-to-school shopping at all. It’s not clear how this compares with past years. But …
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