Featured In MartechView: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?
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1 Articles
Featured In MartechView: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?
This article appeared in MartechView. Read it in full here. Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent. Marketers have been chasing personalization for years, but what was long touted as tailored outreach was just segmentation in disguise: grouping consumers into broad demographic-based categories rather than engaging them based on unique values, intent, …
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