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Facebook updates its algorithm to give users more control over which videos they see

Meta's update increases same-day Reels by 50% and adds AI-powered search and control features to enhance user experience and content relevance on Facebook.

  • On Tuesday, Meta announced a new Facebook algorithm update to showcase more Reels tailored to users’ preferences and give users greater control over recommendations.
  • This year, Meta has prioritized recency, saying users will see 50% more Reels posted the same day as part of efforts to make Facebook relevant again.
  • Users can now indicate disinterest and flag comments, use friend bubbles to open private chats, and access AI-powered search suggestions beneath videos.
  • The company says the update may address user complaints about low-quality content, as video watch time on Facebook has risen 20% year-over-year, boosting engagement among users and creators.
  • Amid growing AI adoption, Meta is integrating generative AI into Facebook’s recommendation engine, positioning the platform to better compete with TikTok and Instagram this year.
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Please announce an update to the algorithm used in the video section of the Facebook platform, which, among other things, will offer more control and contain more soon. After updating, users will be able to use the "Not Interested" feature (Do not...

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Mediafax Meta announced an update of Facebook algorithms that could do something quite rare: showing the content that people really want to see. The change focuses on the Reels special video clips, and users will now have a much greater control over what appears in their feed, notes Betanews.com. Besides allowing them to express their preferences for certain types of video clips — or, unlike, antipathy against others — the update offers the oppo…

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TechCrunch broke the news in United States on Tuesday, October 7, 2025.
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