US EditionF1 adds Barilla to official partner tier - BlackBook Motorsport
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F1 adds Barilla to official partner tier - BlackBook Motorsport
Formula One has secured a multi-year deal with Italian pasta brand Barilla, which has joined the global motorsport series’ official partner tier. Confirmed: Barilla will have a strong presence on and off the track, with pasta bars in the paddock and VIP areas serving dishes to guests at races The deal also includes trackside signage, digital activations and consumer promotions featuring Barilla branding Context: Barilla joins the likes of Ameri…
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