US EditionDeutsche Telekom’s “Open Your Eyes!” Campaign Calls for More Solidarity and Civil Courage in the Face of Rising Hate Speech
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The focus of the campaign is a commercial for TV and cinema, which shows people confronted with hatred in everyday life and calls for civil courage. The message is made by the recently deceased Holocaust survivor Margot Friedländer. The campaign also runs in OOH, social media and radio and is expected to reach 50 million people aged 14 and over by November. campaignermany.de (free after registration)
Deutsche Telekom’s “Open Your Eyes!” Campaign Calls for More Solidarity and Civil Courage in the Face of Rising Hate Speech
In conjunction with the message “Closing your eyes is not a solution”, Telekom is making an unmistakable appeal to never allow hate to become the norm. (IN BRIEF) Deutsche Telekom’s new campaign, “Open Your Eyes!”, highlights the urgent need for more solidarity and civil courage in the face of growing hate speech. Through impactful visuals, the commercial shows how everyday moments are shattered by hateful comments, encouraging viewers to stand …
Deutsche Telekom continues its campaign "Eyes on!" and urges more civil courage and cohesion on the net. The new spot shows: Seeing away is not a solution. The article Eyes on hate on the net: Telekom continues its emotional campaign for more civil courage appeared first on sales economy.
Initiative "Against Hatred in the Net": Telekom Wants to Spark More Civil Courage with Stirring Film
Despite the changed political climate, Deutsche Telekom wants to stick to its initiative "against hatred in the network". The telecommunications company appeals to the people: "Eyes up!"
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