US Edition2025/44 “The Thai Government’s National Soft Power Strategy: Impact on Cultural Groups in Chiang Mai” by Kittiya Moonsarn
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2025/44 “The Thai Government’s National Soft Power Strategy: Impact on Cultural Groups in Chiang Mai” by Kittiya Moonsarn
The Lanna region, particularly Chiang Mai, has become a focal point of the Thai government’s soft power strategy, celebrated as the place is for its rich traditions and marketable cultural imagery. In this picture, traditional Lanna lanterns adorn a prayer hall at the Wat Chedi Luang Buddhist temple during Yi Peng festival celebrations in Chiang Mai on 16 November 2024. Photo by Manan VATSYAYANA/AFP). EXECUTIVE SUMMARY Through initiatives like …
Although the cultural and creative industries (CCI) sector in Lithuania is still often perceived as a niche area of the “soft” economy, the numbers show otherwise: today it generates about 2 billion euros in added value, and its share in GDP is about 3 percent. How to exploit the full potential of this sector?
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